How to Get WhatsApp Business API Approval

In this article, I am going to explain how businesses can get Official WhatsApp Business Account approved by WhatsApp based on my experience of onboarding 15+ clients with WhatsApp directly and through Solution providers.

Before we start if your use case is to send promotional, marketing messages then you will not able to do this through Official Account instead you can consider some other Phone Automation Platforms like Picky Assist Phone Automation

First Step to Apply

There are 2 ways to approach WhatsApp for getting Official WhatsApp Business Account

  1. Apply Directly through WhatsApp

Apply Directly through WhatsApp

If you have a team of developers who can host and manage the whatsapp docker services and integrate the REST API’s into your system then you can consider an on-premise solution. You can directly apply for a WhatsApp Business account here

Apply through a Solution Provider

Solutions providers are technology companies who having handsome experience with WhatsApp integration and usually offer you a simple API and ready-made solutions without worrying about the Infrastructure and managing the docker services of WhatsApp.

Before Your Apply

Before you jump into and apply please make sure you are clear about the WhatsApp Terms & Conditions, Approval Process & Pricing. Keep reading for complete information;

No Marketing Messages

WhatsApp wants to ensure their user base is not bombarded with marketing messages, so WhatsApp official API doesn't allow a business to send promotional messages and you might be wondering how they restrict this technology, let’s explain more about Template & Session Messages.

Template Messages

Templates are pre-approved messages from WhatsApp which used to send outbound messages like OTP, Shipping Alert, Transaction Alert, Appointment Alerts. Marketing or Promotional Messages are not allowed.

Templates need to be used only if you want to send a message after 24 hours from your last user interaction. You can send any messages including marketing or promotional within 24 hours of last user interaction time.

  1. All outbound template messages are charged as per the destination country. See Country Wise Pricing Here

Sample Template with Dynamic Variable
Hello {{1}}. Your order has been dispatched on {{2}} through {{3}} and order number is {{4}}

You can request upto 250 templates per number and once it's approved you can programmatically replace the dynamic elements like {{1}} to {{4}} with your own value. Read More About Template Approval Process

Session Messages

When an inbound message is received in your WhatsApp number a session will start and it's valid for the next 24 hours, every time a user sends a message the session time gets updated to next 24 hours

When a user session is active you can send any type of messages including marketing, promotional, media, contact, location etc.

  1. A session is valid only for 24 hours from the last message received time of a particular user

Approval Process

WhatsApp usually takes 2–3 weeks for approving a WhatsApp Business Account and if you are directly applying with WhatsApp this may take more time than usual, based on my experience out of 10 only 2 manage to get approval directly from WhatsApp and that too takes more than 7 weeks.

I have observed that solution providers have some weekly submission slots and usually get approval within 2 weeks.

Before you apply please make sure the followings;

  1. You should have a Facebook Business Manager because WhatsApp maps your Mobile number & WhatsApp Business Account to an existing Facebook Business Manager, in case if you don't have one please create it for free. Click Here to Create One

After Getting Approval

The process which you need to follow after getting the approval may differ based on how you managed to get approval;

Activating WhatsApp Business Account

After getting approval the very first thing you need to Create a WhatsApp Business Account inside the Facebook Business Manager

  1. If you got approval directly from WhatsApp then you have to Create A New WhatsApp Account from your Facebook Business Manager yourself.

Activating WhatsApp Number

Once the Whatsapp Business Account is created you need to activate a WhatsApp Number.

You can use any existing mobile number, landline, virtual number, toll-free with WhatsApp as long as it can receive SMS or Voice Call.

If you want to use an existing WhatsApp number then before you register it with the official WhatsApp Business Account please delete the number from your WhatsApp Personal / Business Account which is configured in a mobile app. You need to delete it please note uninstalling the mobile app will not delete the number.

  1. If you got the approval directly from WhatsApp then you have to add a new number from your Facebook Business Manager and once the number is added WhatsApp will send you an SMS / Voice OTP which needs to be inputted in the respective field in order to link the number with WhatsApp Business Account.

After Activating the Number

Once the number is successfully activated you can start sending and receiving session messages immediately however to send template messages (after 24 hours) first you have to request the template and wait for WhatsApp approval.

  1. Those who manage to get approval directly from WhatsApp can use the Certification Authority (CA) to configure the docker app on your server and start building the conversation using API’s

Myth About Getting Green Tick Mark & Display Name

Majority of people are in an impression that getting approval from WhatsApp means they will get Green Tickmark & Display name as default and user will able to see their brand name even if the number is not in their phone contacts, but the truth is as below;

  1. In order to get the green tick mark and display name, a business must apply separately through Facebook Business Manager after a few months of going LIVE with WhatsApp Business Account.

Choosing a WhatsApp Solution Provider

Below points may help you to choose a good solution provider ;

  1. Check whether they have successfully integrated any WhatsApp official solutions or not.

You can try Picky Assist All In One WhatsApp Business Solution. Click Here for more details

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